Case Study · Build & Instrumentation · UK → Moldova

MedTourEscape — a medical-travel platform built to be checked

A UK-to-Moldova medical travel concierge, built from nothing: the site, the enquiry flow, the compliance layer and the measurement underneath it. This page describes what was built. It does not quote a result you would have to take on trust.

Site BuildMulti-Step EnquiryGA4 EventsMeta PixelConsent Mode v2ASA-Compliant ContentUK GDPR
11
Pages Live & Indexed
4
Long-Form Guides
6
Tracked Conversion Events
£0
Commission From Clinics

How to read this page

Most agency case studies open with a return figure. This one does not, and the reason is worth stating plainly: a number like cost per lead only means something if you can see the account it came from, over a stated period, under a stated attribution model. Anything less is a number you are being asked to believe.

So what follows is the work. Every item on it is either visible on the live site or checkable in an account we can open in front of you. Where a figure would need context you do not have, we describe the mechanism instead.

The brief

MedTourEscape connects UK patients with independent clinics in Moldova — dental, orthopaedic and cosmetic — for treatment that costs a fraction of the UK private equivalent.

Medical travel is an anxious, research-led purchase. Nobody books a hip replacement abroad from an advert. They read, they check, they look for the thing that tells them who is on their side. So the platform had to qualify seriously, disclose honestly, and measure every meaningful action without pretending to measure things it cannot.

The commercial model is the differentiator, and it is unusual in this category: the concierge fee is paid by the patient. Clinics pay nothing. That single fact governs the tone of every page.

At a glance

SectorMedical travel concierge
RouteUK → Chișinău (RMO)
ModelClient-paid fee, no clinic commission
ChannelsEnquiry form, email, WhatsApp
StackHand-built static, Formspree, GA4, Meta

What we built

All of it visible on the live site, or in an account we can open.

The approach

Three decisions that shaped everything else.

01

Qualify, Don't Capture

A form that asks for an email gets emails. A form that asks what you need, when, and whether you have a diagnosis gets enquiries a human can act on the same day.

02

Sell The Arrangement, Not The Outcome

We describe flights, accreditation, what to ask, what a fee covers and what it does not. We make no claim about a clinical result. That is both the law and, in this category, the only credible voice available.

03

Measure What Happened

Every event fires on a completed action. Consent gates the tracking properly, which means fewer sessions counted and every one of them real.

Where it stands

The platform is live, indexed and instrumented. Eleven pages, four guides, six conversion events firing on completed actions, and a consent layer that does what the privacy policy says it does.

It is early. Organic content of this kind takes months to mature, and paid traffic is deliberately held until the content library is deep enough to receive it — sending cold, anxious, high-consideration traffic to a thin site is how a medical budget disappears without a single booking.

When there are results worth publishing, they will appear here with the period and the account they came from. Until then, this page describes a build.

Ready to Scale

Need a funnel that earns trust and converts?

MedTourEscape is a live lead-gen platform. If you sell a considered, high-trust service, this is the playbook — qualify hard, track honestly, reassure relentlessly.

Or write directly — office@sagorra.co.uk